Below is the Microsoft Advertising UET tag tracking code. You need to add it to your entire website in the header or body sections. If your website has a master page, then you can add it once there and it is included in all pages. For tips see

Wine valuation


We make it easy to sell fine wine. Our goal is to offer you the best price with the least complexity in the shortest time possible. Over the past 10 years The Ideal Wine Company have developed a sterling reputation and become one of UK’s most established buyers of wine.

Our experienced team has worked hard to create the most efficient and reliable service in the UK for the valuation of wine and the purchase of wine, which means that an enviable network of global buyers and sellers are available.



Tell us what wines you would like to have valued by filling out the form below.

Step 2

Once submitted we will provide you with an independent valuation .

Step 3

If you decide to sell and you are happy with the agreed sale price, you will transfer the sotck to our account at the bonded warehouse. We would conclude the trade once we have sent you your funds.

sell your wine

collector's guide

This Fine Wine Collectors Guide will take you through a very comprehensive journey through the Fine Wine market.